← All articles Playbook 
Browse the catalog
TikTok vs Reels vs Shorts: do hooks need to differ?
How the same vertical hook performs across the big three short-form placements, and the small tweaks that matter.
The good news: a strong hook travels. The nuance: pacing and on-screen text expectations differ slightly per platform.
One file, three placements
A clean 1080×1920 vertical works everywhere. Start there, then test platform-specific captions.
Put this into practice
Browse 1,000+ ready-made hooks and ship your next test today.
