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Playbook

TikTok vs Reels vs Shorts: do hooks need to differ?

How the same vertical hook performs across the big three short-form placements, and the small tweaks that matter.

The good news: a strong hook travels. The nuance: pacing and on-screen text expectations differ slightly per platform.

One file, three placements

A clean 1080×1920 vertical works everywhere. Start there, then test platform-specific captions.

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